Deschutes Brewery
  • 03-Dec-2018 to 28-Dec-2018 (PST)
  • Bend, OR, USA
  • Full Time

Who We Are:

We are a group of co-owners that are unique and spirited. At Deschutes Brewery, we unapologetically make award-winning, damn tasty beer. We take our beer seriously and we don't take ourselves seriously. We are determined to innovate, challenge the status quo, and be thought leaders at every turn. Our company culture bonds us together and creates conditions for success. It is lived daily as a behavioral expression of our collective set of core values: Love It or Dump It, One Team One Dream, Blow Our Customers' Minds, Time for Better Is Now, Celebrate, Crafted for Community and Own It! If you're on our team, it means you're part of creating something extraordinary. You're part of Deschutes.

 Who You Are:

 The Digital Marketing Specialist will be one-part scientist, one-part comedian, one-part playful otter and two parts beer lover (kidding, not kidding). You understand that there are no shortcuts to building a great brand. You specialize in consumer marketing, content creation/planning, and social engagement. Experience in digital advertising (including paid social media) and generating website content is a plus. It vital for this role to both attract and retain fans. You will execute on the digital marketing strategy, collaborate with the team to craft messages, campaigns, and promotions that will resonate with our target audience. The perfect Digital Marketing Specialist will be full of creative courage and social media know-how to help develop our brand stories and distinct brand voice.

Your Responsibilities:

  • Develop and maintain the editorial calendar for social media. Ensure content is engaging, brand-forward and harnesses the unique Deschutes brand voice.
  • Develop "in-the-moment" content to compliment pre-planned content. Produce scrappy DIY brand content for social media channels that fit within the appropriate social media channels. 
  • Generate dialogue with consumers to deepen relationships. Spearhead ongoing influencer relationships and engagements.
  • Identify target audiences and devise digital tactics that both inform and engage via organic and paid efforts.
  • Manage web updates to ensure our site is dynamic and delivers brand stories. Contribute to the blog by writing posts and finding contributors around the brewery.
  • Develop event activation plans to ensure Deschutes has a social media presence and engages with attendees.
  • Ensure our sales team have the materials and tools they need to effectively represent our products and brand messages.
  • Assist satellite social media page owners to ensure Deschutes brings the brand to life on social in a cohesive manner.
  • Support amplification of Deschutes events happening around the country using our website and social media channels.
  • Understand the craft community and the topics that resonate. Invent deep, meaningful engagement techniques.
  • Stay up-to-date on new social media tools and best practices; monitors competitors and updates the team scorecard.

Qualifications:

  • Bachelor's degree in marketing, advertising, communications, or a related field.
  • 4-6 years experience in social media/digital marketing for a consumer brand.
  • Excellent verbal and written communication skills, demonstrating effective listening through concise, clear verbal and written communication.
  • Creative thinker who is always looking for new ways to interact with our audience to illustrate our brand ethos and stay on-trend within social platforms.
  • Experience tracking analytics using Facebook Business Manager, Facebook Ads Manager, and Google Analytics.
  • Understanding of Google Adwords is a plus.
  • Keen attention to detail in planning, organization and execution of tasks, while still seeing the big picture and understanding how all the pieces fit together and affect one another.
  • Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company.
  • Demonstration of innovation and initiative always looking at improving our presence and processes while also displaying a willingness to dive into the details and help out wherever necessary.
  • Passionate participation in Deschutes' online community to develop loyal, engaging relationships.
  • Embrace and live the Deschutes values!

 

Deschutes Brewery
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